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About Us

In 1998, members of the Pajaro Valley community agreed to come together in an attempt to move beyond the conflict and lack of coordination among the various interests in the region. A diverse group of residents, including business, agricultural, environmental, local government, labor, education, health, and others formed Action Pajaro Valley (APV), a non-profit organization, in 1999.

Action Pajaro Valley reached some significant milestones, such as:

  • Enacted a “Vision Process”
  • Facilitated discussion of water supply alternatives for the Pajaro Valley
  • Developed a Growth Management Strategy
  • Successfully educated the public about Measure U, the Orderly Growth & Agricultural Protection ballot Initiative that passed within the City of Watsonville
  • Established a Pajaro River Task Force and a Technical Stream Team with the goal of reaching consensus on the Pajaro River Levee Reconstruction Project

Action Pajaro Valley’s successes were due largely in part to community members coming together to declare the mission of the organization as the following:

“The mission of Action Pajaro Valley is to create a positive future for the residents of the Pajaro Valley by facilitating an ongoing collaborative process for planning, informing and serving as a resource for community decision-making.”

Action Pajaro Valley is proud to host this website as a resource for the community to access information about the Pajaro River Watershed.

Funding support for this website is provided by a grant from the California Department of Water Resources Proposition 50 Integrated Regional Watershed Management Program (IRWM).

To reach APV staff and other key project team members, please contact:

Action Pajaro Valley
441 Union St.
Watsonville, CA 95076
Phone: (831) 786-8536
Fax: (831) 786-8541

For more information about Action Pajaro Valley, check out the organization's website: